Digital marketing for small businesses

Most of your work probably comes through word of mouth and repeat customers. This is about bringing in leads from people who don’t know you yet.

Your Google Business Profile is your listing on Google and Google Maps, and people can call you straight from it. We make sure its hours and services are right.

Once a month you send us a few photos of your work from your phone, with any news, and we turn them into short posts on your profile.

We ask all your customers for a review too, by email afterward or with a QR card at the counter. Google’s rules don’t allow asking only the happy ones, or giving a discount or reward for a review. When reviews come in, they get a reply, either from you or drafted by us for you to send.

When someone fills in your form, an automatic email goes back to them right away, because they may book someone else while you’re on a job or with a customer. The email, in wording you’ve approved, tells them what happens next and includes your price guide or booking link. You get an alert at the same time and reply yourself when you’re free.

Missed calls can get a text back through a business phone app in your name. You choose what the text says.

We track calls, form enquiries and clicks on your booking link, and your form asks people how they heard about you. From their answers you’ll also see the leads that tracking misses, like the customer a neighbour sent your way.

The monthly report fits on one page. It covers where your leads came from, what we did that month, anything that isn’t working and what’s next.

Google Ads are an optional add-on. They pay off when people search for what you do at the moment they need it.

Before any ads run, we look at what people near you search for. If it looks like ads won’t pay off for you, you’ll hear that from us before you’ve spent anything.

If they will, the ads run from your own Google Ads account. Our fee is flat, whatever you spend on the ads, and we show it separately.

We won’t promise you the top spot on Google, a set number of calls or a cost per lead. Google’s own guide says no one can guarantee a top ranking.

We leave social media to you and don’t buy lists or send cold emails or texts.

The marketing on this page is the monthly part of our Grow package, which also includes everything in Launch. In Launch we create your logo, colours and type, then design and build a custom website around them, with fast pages for phones and on-page search setup. We also set up your Google Business Profile, domain, hosting and email, and support you for 30 days after it goes live.

You keep the accounts and the reviews if you leave, since you own the accounts and we’re only added to them as a manager. You’ll have our fees and terms in writing before anything starts.

If you’re already booked solid with the work you want, I wouldn’t start this yet.

Marketing also won’t fix a website that’s slow on a phone or never says what to do next. If yours has either problem, start with Launch on its own.

Want to go deeper? See how we approach Web Design & Development, or browse our recent work.

Where do your leads come from now?

Send us your best guess, and the link to your website if you already have one.

Ask what we’d do first →hello@southwestdigital.ca